Introducing The BoF Brand Magic Index
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BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
BoF Pioneering Brand Magic as a Performative New Measurement Metric, by Nikhita A., Marketing in the Age of Digital
BOF and Quilt.AI's Brand Magic Index, Andrea Belardini posted on the topic
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Anushka Challawala on LinkedIn: Introducing The BoF Brand Magic Index
Introducing The BoF Brand Magic Index
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Sarayah Moxley on LinkedIn: Introducing The BoF Brand Magic Index
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