will use its own co-viewing data for CTV advertising

moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.

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will use its own co-viewing data for CTV advertising

iSpot Expands Unified TV Ad Measurement with Person-level

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to use own co-viewing data for CTV advertising sparking

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SVOD co-viewing more popular than for traditional TVnScreenMedia

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94% of UK adults are reachable via CTV - New Digital Age

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From FAST channels to co-viewing, CTV advertising will look