How the Stanley cup craze has become a viral sensation

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Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

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Why are people going crazy over these? Besides the color : r/Flipping

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Why is the Stanley Quencher so popular? Everything you need to know

Why Did Stanley Cups Go Viral? Details on the Quencher

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How the Stanley cup craze has become a viral sensation

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How the Stanley cup craze has become a viral sensation

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The Stanley Cup Water Bottle Hype Explained

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Why is the Stanley Quencher so popular? Everything you need to know

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What is the Stanley cup craze? Limited-edition Valentine's Day tumblers spark chaos at Target - ABC7 Los Angeles

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Stanley cup craze: What is it?

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How the Stanley Cup went viral - New Day NW

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Gen Z's obsession with the Stanley Tumbler is crashing, trend expert says

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How the Stanley cup craze has become a viral sensation

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How the Stanley cup craze has become a viral sensation

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Has the Stanley cup hype reached its peak?